The interests of the users of your digital home are as varied as the topics discussed in your company. We recommend using hashtags to keep all users informed about the topics that interest them.
Hashtags can be controlled individually by any of your users. They are especially useful if your departments report on a wide range of topics, but not every topic is equally important to all your colleagues. Instead of subscribing to an entire page, they can subscribe to individual hashtags. In this way, they can always keep up-to-date with the topics that interest them.
The general “Use hashtags” right is required to use hashtags.
What do you have to consider?
Of course, your users can subscribe to hashtags only if they are used regularly in your digital home. There are various places where this type of linked keyword can be used:
- In blog posts
- In posts on global or local timelines
- In wiki articles
- For events
- In any text box/RTE
- In the description of documents
- In the forum app
- In the tasks app
- In any app title
Some widgets also complete the user experience:
- Trending hashtags
- Recommended articles
- Latest blog posts
In COYO you can use two different tactics with hashtags – and of course, you can combine them.
On the one hand, you can rely on initiative and motivate users to subscribe to hashtags that reflect their interests themselves, or you can specify certain topic areas with the aid of the Latest blog articles widget.
Added value for your users
By using hashtags in COYO, you can give your users a great way of finding content beyond their subscriptions.
Especially in companies with a lot of pages, users can quickly see which pages have information that is really relevant to them. Provided that topics are clearly associated with hashtags, subscribing to hashtags can work as a useful complement to subscribing to pages.
It makes sense to specify hashtags globally in the company for topics that affect everyone. Tell your editors about these hashtags, and clusters of topics will grow on their own. There are no limits to your creativity here. They can be motivating slogans, individual hashtags for each department, your company values, names, mottoes, or obvious keywords that reflect a topic. You should see hashtags as general, internal branding.
- Don’t lose sight of your aim.
If you think about both the content and the target audience, choosing hashtags will get easier:
Which topics or categories does the item cover? Is it in a specific geographical area? Does it involve brands or companies? What would your users type in to find the post?
- Keep things clear.
We recommend 2–3 hashtags per post. This avoids information overload that users have to filter out.
One strategy involves mixing popular hashtags that appeal to a larger circle of users with more specific, less popular hashtags to promote new topics.
- Use upper and lower case letters.
#APhraseAsAHashtag can also work, and using upper and lower case makes it easier to read a long hashtag. Remember that spaces don’t work.