You’re planning to introduce your digital home and you’re glad that it’ll all be kicking off soon. But you can’t stop thinking about one question: How can you encourage users to work with COYO?
Make it easy for your users: Using COYO should be easy for them. Right from the very first day, COYO should offer them added value and be fun. You can use the following tips to address your users and generate the first activity on COYO:
Know your people
Only those who know their target group can cater specifically to them. Find out who your users are and what they need. How and in what areas can COYO help them? But that’s not all! Only when you know what reservations your users have can you specifically counteract them and address the benefits offered to them by COYO.
Consider how you want to make the users curious. What cool features in COYO solve previous problems? You can make these appealing in the news channel. Are your users also "offline"? What about a short "Quickstart Guide" that clearly explains the first steps with COYO and that the users can have to hand when they get started? Good communication is important to spark interest. Let your creativity run free.
Give COYO a face
A social intranet thrives on togetherness and the people who create and share content. Profiles and profile pictures are an important point here. Encourage the users to complete their profiles: Profile picture, expertise, and job details add a personal touch. Plus, this allows experts in the company to be found more quickly with COYO. Have you already considered a short photo campaign? The new, professional pictures can be set directly in COYO by your users.
Make an impression
There should be things happening on COYO on the day of the go-live. Activities. Posts. Advertising. Welcome the users into their new digital home. The first impression counts!
If there’s nothing happening on COYO and hardly any content available, the users won’t participate so quickly or look for news later on. So, let’s go! Encourage the users to get involved and find role models who can set a good example. The managers should be involved right from the start as this promotes acceptance.
One of COYO’s unique selling points is its excellent ease of use. Hurrah! But there are users for whom the new digital home is a kind of black hole. Help them by giving them tips and tricks on how to use COYO, e.g. in a help area within COYO. Little tricks, specific usage examples or short training courses help your users to find their feet.